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3 Considerations for Your 2018 Marketing Plan


By Allegra - Iselin

3 Considerations for Your 2018 Marketing Plan

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 marketing programs and campaigns. When marketing is just one of several responsibilities you shoulder in your business or department, you may be just getting started or wondering what to do next that will make a difference. You’re not alone. Nearly half of…


How to Make Your Business Card a Real Keeper


By Allegra - Iselin

How to Make Your Business Card a Real Keeper

Though advances in technology are constantly redefining the ways in which we do business, one conventional business practice has stood the test of time: the business card. Printed business cards provide a tangible, personalized element to relationship-building that digital alternatives cannot. And, when tailored to reflect your brand’s image, business cards serve as important marketing…


Simple Ways to Personalize Your Multi-Channel Marketing Campaigns


By Allegra - Iselin

Simple Ways to Personalize Your Multi-Channel Marketing Campaigns

Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embraced marketing strategies for establishing and maintaining customer rapport and loyalty? Personalized marketing leverages your customer data to individualize messaging, adding important relevancy. Personalization can be applied to most of your marketing channels: direct…


Hashtags Turn 10: 3 Tips to Use Them Effectively


By Allegra - Iselin

Hashtags Turn 10: 3 Tips to Use Them Effectively

The hashtag, once only known as the pound sign, recently celebrated its tenth birthday. Used primarily on Twitter and Instagram with some Facebook, Pinterest and Google+ overlap, hashtags are words or phrases preceded by the pound or hash (#) sign that make it easier for users to find information and conversation about a given topic.…


4 Ways to Use Keywords to Build Your Brand


By Allegra - Iselin

4 Ways to Use Keywords to Build Your Brand

If you’re new to digital marketing and have been looking at ways to help build your company’s online presence, chances are you’ve come across the term SEO in your research. SEO stands for search engine optimization. Among other tactics, it’s how the use of certain words, or keywords, can help search engines find you and…